AI Visibility Score - what it is and how to check your business visibility in ChatGPT

What is AI Visibility Score

AI Visibility Score is the percentage of queries where an AI system (ChatGPT, Gemini, Perplexity) mentions your brand in its response. If out of 100 relevant queries ChatGPT mentions you in 15, your score is 15%.

This is the key GEO optimization metric, analogous to search result position in SEO. Instead of "what rank in Google" we measure "how often AI recommends your brand."

How AI Visibility Score is calculated

The calculation involves several stages:

1. Query pool formation - 100+ relevant queries in your target audience languages
2. AI system checks - each query is sent to ChatGPT, Gemini, Perplexity, Claude, and Copilot
3. Response analysis - we record whether the brand is mentioned, in what context, and at what position in the response
4. Score calculation - percentage of queries with brand mentions out of total

Additionally, sentiment (positive, neutral, negative context) and position in the response (first mention or last) are factored in.

Why most companies score near zero

According to our data, fewer than 12% of companies have a documented GEO strategy. Most businesses are invisible to AI for several reasons:

• No structured data - the site lacks Schema.org markup that AI can parse
• Weak entity profile - the brand is not connected in Knowledge Graph, no presence on platforms that AI cites
• Content not in AI format - no FAQ pages, definitions, or structured guides
• Low source authority - few mentions in authoritative sources

Even companies with top Google positions often have an AI Visibility Score below 5%. Google rankings and AI visibility are different metrics.

What counts as a good score

The average market AI Visibility Score is 20-25%. Niche leaders reach 60-70%. Here are the benchmarks by level:

• 0-5% - critical level, AI barely knows your brand exists
• 5-15% - initial level, brand is mentioned occasionally
• 15-30% - average level, basic visibility exists
• 30-50% - good level, brand is regularly recommended
• 50%+ - leader level, brand dominates AI answers in the niche

How to check your AI Visibility Score

You can run a basic check yourself. Open ChatGPT and ask 10-15 queries that your clients might ask. For example:

• "What are the best [your service] companies in [city/region]?"
• "Who do you recommend for [your product]?"
• "Compare [your category] in [market]"

Count how many responses mention your brand. This gives an approximate estimate.

For precise analysis, you need to check 100+ queries across 5 AI systems in multiple languages. Merkaba Digital offers this audit for free as an express check.

Audit result examples

A construction company on Turkey's Mediterranean coast: AI Visibility Score before optimization was 5%. After 4 months of GEO work it reached 47%. A growth of 840%.

The company's Google positions were consistently strong. The problem was specifically in AI visibility: content was not structured for citation by AI systems.

How to improve your AI Visibility Score

Key areas of work:

1. Schema.org markup - implement structured data for all key pages
2. Entity Building - strengthen presence on platforms that AI cites (Wikipedia, industry directories, Google Business Profile)
3. Content Engineering - create FAQ pages, expert guides, definitions in AI-friendly format
4. Monitoring - track score changes and adapt strategy

Frequently asked questions

Can AI Visibility Score be tracked in real time

Yes. Merkaba Digital provides a personal AI Visibility Dashboard with real-time data. It shows score per platform, mention dynamics, competitor comparison, and recommendations.

Does the score differ across AI systems

Yes, significantly. A brand can be well-visible in ChatGPT but invisible in Gemini. Each AI system uses its own algorithms and data sources. That is why a GEO strategy must cover all platforms.

How often should the score be checked

We recommend weekly monitoring. AI models are updated regularly, and visibility can shift. During active GEO optimization, tracking dynamics is important for timely strategy adjustments.

What does the free audit include

An express analysis of your brand visibility across 3 main AI systems (ChatGPT, Gemini, Perplexity) for 10 key queries. You receive a report with current status and recommendations. Fill out the form on the contact page, and we will send results within 48 hours.